Ebbrox
Toby is an Ebbrox brand ambassador. Ebbrox supplies free lures and BassLureFish has an affiliate arrangement that pays 10% of qualifying order value. Where an Ebbrox product appears in a relevant test, that relationship should be considered alongside the result.
Other tackle relationships
BassLureFish has also received products, free kit or discounts from brands including Sidewinder, Fiiish and IMA Lures, and may work with other fishing brands from time to time. Relevant relationships should be disclosed where they materially relate to a test.
What a relationship does not buy
A supplied product, discount, affiliate link or brand relationship does not buy a favourable result. If a test produces an inconvenient outcome, the aim is to publish the recorded outcome rather than rewrite it into a recommendation.
Affiliate links
Some links may generate a commission if a purchase is made. That does not increase the price paid by the buyer unless the retailer states otherwise.
The useful standard
“No brand bias” means the fish and the field result determine what we report; it does not mean BassLureFish has no commercial relationships. Those relationships are disclosed so the audience can make its own judgement.